CataTonic is the slight odd one out in this series because it is more about the play on words than the animal’s connection to the product. The first version of CataTonic can be found in our Poisons and Potion series in a monochrome Victorian incarnation. To add a colour version, the boozy cat is channeling some vintage soft drink giant’s vibes. The ADimals series takes its inspiration from playful mid-century style advertising posters. Taking you back to a time when photography was rarely used in advertising and companies took a more humorous and artistically illustrated approach to showcase their products and services.